About Us
Ringcash is building the world's first global attention marketplace — where subscribers are paid fairly for the one thing they give freely every day: their attention.
Your attention is not free. It never was. We just started printing the receipt.
Our mission
Attention, fairly paid
We believe your attention has value. Ringcash puts that value back in your pocket — transparently, instantly, and on your terms. Advertisers reach people who actually want to hear from them. Subscribers earn from brands they choose to engage with. Everyone wins.
Leadership
Founder
Rex Adebanjo
Co-Founder & CEO
Rex Adebanjo is the Co-Founder and CEO of Ringcash Inc., the global advertising rewards platform built entirely around the subscriber — returning more of every advertiser dollar directly to the people watching than any other platform in the world, and more than double what Meta or Google pays out.
A venture capitalist, entrepreneur, and attorney with three decades of experience building companies and advising institutions across Africa, the United Kingdom, and the United States, Rex founded Ringcash to correct a structural injustice in the attention economy: for twenty years, advertising platforms have profited from consumer attention without sharing the proceeds with the people giving it.
Before Ringcash, Rex was Managing Director of Rearden Capital IMG, a New York-based venture incubator and Delaware LLC that founded and scaled some of Africa's most innovative commercial enterprises — including Starsight Energy, recognised by the Financial Times as the #1 fastest-growing energy and renewables company in Africa in 2022 and #6 overall; Atlas Tower Management Services, a telecom infrastructure provider; What If Hub; and Concrete Records.
Earlier in his career, Rex practised corporate law at Davis Polk & Wardwell, Clifford Chance, and Sidley Austin — three of New York's leading international law firms.
Rex holds a B.A. in Philosophy from Obafemi Awolowo University, Nigeria, an LL.B. from the University of Buckingham, England, and a J.D. from Columbia University School of Law, New York, where he was a Harlan Fiske Stone Scholar and Articles Editor of the Columbia Business Law Review.
Benjamin Zidah
Co-Founder & Chief Operating Officer
Benjamin Zidah is the Co-Founder and COO of Ringcash Inc., bringing over two decades of operational leadership across Africa's media, telecommunications, and technology sectors.
Before Ringcash, Benjamin held C-suite and senior executive roles at some of Nigeria's most prominent broadcast and media organisations — including Chief Operating Officer at Tstv Africa, Chief Commercial Operations Officer at SuperTV, Group Executive Director of Broadcast Operations at Dexterity Group (FreeView Africa), and Head of Sales Operations at Sapphire Virtual Networks. He also served as COO of Infinity TV and Group Head of Operations at Entertainment Highway Limited.
Benjamin's career is defined by building and scaling operations from the ground up. At Continental Satellite (CONSAT), he grew the subscriber base from zero to 40,000 and recruited and managed a network of 200 channel trade partners. At Continental Broadcasting Service (TVC News), he secured placement on Sky UK, Startimes, Freetv South Africa, and DSTV — taking a Nigerian news channel to genuinely international distribution.
At Ringcash, Benjamin leads platform operations, subscriber growth, and market activation across 76 countries — drawing on a career built entirely around connecting audiences to content at scale.
Benjamin holds a B.Sc. in Sociology from the University of Jos, Nigeria.
Governance
Board of Trust
Ringcash is establishing an independent Board of Trust to provide oversight of platform governance, subscriber protection, and regulatory compliance. The Board is currently being constituted and will include distinguished former regulators and public servants with expertise in consumer protection, financial markets, and digital commerce — including former commissioners of the Federal Trade Commission (FTC) and Commodity Futures Trading Commission (CFTC).
Board Member — To Be Announced
Independent member
Board Member — To Be Announced
Independent member
Board Member — To Be Announced
Independent member
Trust
Designed around your rights
Ringcash is designed from the ground up around subscriber rights. Every data point you share is optional, revocable at any time, and compensated. We never sell your data. We never share your identity with advertisers. Your attention is yours — we just help you monetize it.
Your earnings are paid directly to your bank account through Stripe or Flutterwave — the same payment infrastructure used by millions of businesses worldwide. Ringcash never holds your money. The moment you cash out, your earnings move from the advertiser's wallet through our licensed payment partners straight to you.
Contact
Get in touch
Learn more about where Ringcash operates on the available markets page, or read our Privacy Policy and Terms of Service.